Education
IEBA_square_small

IEBA the International Equine Business Alliance
PO Box 1866, Middleburg, VA 20118-1866
www.IEBalliance.org
+1 540 (687) 3982
Fax +1 (540) 687-8164

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for IEBA Email Newsletters
For Email Marketing you can trust

Through funding support from IEBA Expo in Richmond, IEBA is committed to retailer growth in the equestrian products industry.

The grassroots community retailer is the backbone of the industry. The best way to improve the industry is to provide retail owners and operators with the best information and education for running their businesses more profitably.

IEBA has partnered with faculty professors at Virginia Commonwealth University’s School of Merchandising and Fashion Design to present business management seminars for equestrian retailers. The archive of these presentations is offered for you below as a service from IEBA.

The IEBA Expo in Richmond presents new seminars at each event so retailers can learn and ask the faculty questions directly. These seminars are another important value presented at IEBA Expo events that retailers should not miss.

 The archive below links to 22 individual power point files, and more will be added after eaqch IEBA Expo event. The faculty is available for advice and consulting. If you have questions about a topic, please contact Karen Videtic as a starting point:

Karen M. Videtic
Chair
Virginia Commonwealth University
Department of Fashion Design and Merchandising
School of the Arts
Pollack Building 4th Floor Rm 423
325 North Harrison Street
PO Box 843087
Richmond, VA 23284-3087
Bus: +1 (804) 828-5431
E-mail: kmvidetic@vcu.edu

Bad Habits Merchants Should Break
Branding Your Image
Driving Customer Loyalty
Forecasting Key Trends
Hiring, Training, Managing, and Keeping a Team
How to Shop a Tradeshow
Managing Inventory
Managing People
Maximizing Advertising Dollars
More Bad Habits Merchants Should Break
Myths of Ownership
Negotiating the Best Deal
New Stores, Planning for Profit
Planning Inventory
Professional Sales Training
Promotions to Boost Sales
Retail Growth and Expansion
Retail Technology
The Power of Private Label
Three Ways to Make More Money
Vendor-Retailer Relations
Web Design for Online Sales

 

[Home] [IEBA Mission] [Choices] [Join IEBA] [Members] [Services] [Current Tips] [Education] [Events] [About IEBA] [Contact Us] [FAQ] [Feedback]